SEEN BY

EVERYONE

SEEN BY

EVERYONE

Times Square is the neon heart of NYC and the “Crossroads of the World,” making it the ultimate destination-location for brands seeking unparalleled visibility and social amplification. As a cultural landmark and major tourist hub, it attracts a diverse audience—50% New Yorkers, 33% domestic tourists, and 17% international visitors. With daily pedestrian counts averaging 286,000 and peak periods exceeding 400,000, Times Square offers an ideal platform for impactful advertising.

The area’s unique role as a pop culture “mega-destination” allows brands to create significant social media buzz. Times Square's status as the #1 most Instagrammed location globally, with 250,000 daily posts, demonstrates its capacity to drive social engagement. OOH advertising here inspires real-world actions and organic social media amplification, making it an effective channel for building brand presence.

OUTFRONT, the leading expert in Times Square advertising, provides exceptional opportunities with prime locations and cutting-edge technology. Our offerings include spatial 3D content, dynamic digital ads, and augmented reality experiences, ensuring high-impact, memorable campaigns. With advanced capabilities and strategic positioning, OUTFRONT helps brands capitalize on Times Square’s iconic status and enhance their social media reach.

OUTFRONT, the leading expert in Times Square advertising, provides exceptional opportunities with prime locations and cutting-edge technology. Our offerings include spatial 3D content, dynamic digital ads, and augmented reality experiences, ensuring high-impact, memorable campaigns. With advanced capabilities and strategic positioning, OUTFRONT helps brands capitalize on Times Square’s iconic status and enhance their social media reach.

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Reach a Global Audience within the Heart of Times Square.

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Experiencing Times Square

Global Reach within the Heart of Media’s Biggest City

High Foot Traffic
With its unmatched visibility and an average of around 360,000 pedestrians per day (Source: TSQ Alliance), Times Square provides exceptional exposure to a diverse and engaged audience.
Diverse Audience
Times Square hosts a diverse array of concerts, performances, and cultural events throughout the year that attracts millions of visitors annually, over 131 million, attracting both tourists and locals alike.
Commercial Hub with Mass Appeal
Home to more than 300,000 square feet of digital signage, global brands and millions of visitors are drawn annually to this iconic location for its stunning billboards and vibrant retail environment, capturing the attention worldwide through media, press, and social presence.
New Year’s Eve Celebration
This iconic global event not only gathers millions of people in Times Square to watch the ball drop and experience the festivities live but is also watched by over 1 billion people worldwide through various media channels.​
TKTS Red Stairs
Centrally located at the heart of NYC, crowds gather and take in to capture the stunning view of the surrounding iconic billboards all from the red steps that overlooks this bustling cultural crossroads.​
Cultural Epicenter​
With the iconic Red Steps and TKTS booth offering last-minute ticket access to Broadway shows, this area is where visitors gather to experience a dynamic mix of larger-than-life digital displays, vibrant street performances, and the bustling energy of New York City's cultural scene.​
Interactive Campaigns​
Brands leverage interactive elements like AR and 3D displays on digital billboards to captivate passersby with immersive and visually striking messages.​
Celebrity Endorsements​
Global campaigns featuring celebrities in Times Square benefit from the iconic location to boost visibility, as their extensive social media followings drive widespread media attention, campaign amplification, and viral engagement.
User Generated Content​
Take advantage of the area’s massive visibility to enhance engagement and amplify the brand’s message through organic social sharing.
Iconic Visibility
Drive organic amplification, as the location’s iconic visibility leads to widespread photography by millions of visitors and frequent coverage in televised media.​

ADVANCED CAPABILITIES IN TIMES SQUARE

From QR codes and dynamic visuals to augmented reality, OUTFRONT Advanced Capabilities amplify your brand in Times Square. Engage millions daily with captivating digital displays and full-motion experiences that leave lasting impressions in this iconic location.

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QRad

Turn Times Square screens into interactive moments with QRad, enabling gamified mobile control for unforgettable audience engagement.

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XPress

Turn Times Square screens into interactive moments with QRad, enabling gamified mobile control for unforgettable audience engagement.

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XScape

Turn Times Square screens into interactive moments with QRad, enabling gamified mobile control for unforgettable audience engagement.

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XTend

Turn Times Square screens into interactive moments with QRad, enabling gamified mobile control for unforgettable audience engagement.

2TSQ DOMINATIONS

Anchoring the north end of Times Square near Duffy Square and the red steps, this prime location is internationally recognized and captured daily on social media. With popular attractions like the Pedestrian Plaza and TKTS booth, it is one of the most valuable ad spaces globally, featuring the iconic Coca-Cola and Samsung signs.

LET'S REACH YOUR TARGET AUDIENCE TOGETHER

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