High Foot Traffic
With its unmatched visibility and an average of around 360,000 pedestrians per day (Source: TSQ Alliance), Times Square provides exceptional exposure to a diverse and engaged audience.
Diverse Audience
Times Square hosts a diverse array of concerts, performances, and cultural events throughout the year that attracts millions of visitors annually, over 131 million, attracting both tourists and locals alike.
Commercial Hub with Mass Appeal
Home to more than 300,000 square feet of digital signage, global brands and millions of visitors are drawn annually to this iconic location for its stunning billboards and vibrant retail environment, capturing the attention worldwide through media, press, and social presence.
New Year’s Eve Celebration
This iconic global event not only gathers millions of people in Times Square to watch the ball drop and experience the festivities live but is also watched by over 1 billion people worldwide through various media channels.​
TKTS Red Stairs
Centrally located at the heart of NYC, crowds gather and take in to capture the stunning view of the surrounding iconic billboards all from the red steps that overlooks this bustling cultural crossroads.​
Cultural Epicenter​
With the iconic Red Steps and TKTS booth offering last-minute ticket access to Broadway shows, this area is where visitors gather to experience a dynamic mix of larger-than-life digital displays, vibrant street performances, and the bustling energy of New York City's cultural scene.​
Interactive Campaigns​
Brands leverage interactive elements like AR and 3D displays on digital billboards to captivate passersby with immersive and visually striking messages.​
Celebrity Endorsements​
Global campaigns featuring celebrities in Times Square benefit from the iconic location to boost visibility, as their extensive social media followings drive widespread media attention, campaign amplification, and viral engagement.
User Generated Content​
Take advantage of the area’s massive visibility to enhance engagement and amplify the brand’s message through organic social sharing.
Iconic Visibility
Drive organic amplification, as the location’s iconic visibility leads to widespread photography by millions of visitors and frequent coverage in televised media.​